Nigeria Dementia Initiative


  • Raise awareness about dementia and other cognitive disorders.
  • Reduce stigmatization associated with dementia and mental illnesses.
  • Provide support and hope to individuals and families affected by these conditions.
  • Initiate attitudinal and perceptual change towards cognitive disorders.


  • Launch and sustain campaign activities throughout the month of September.
  • Republish three influential books, A Rose for Grandma, Unmasking Grandpa and Unraveled.
  • Forge strategic partnerships with government entities, high networth individuals, and the private sector.
  • Utilize various communication channels and narratives to disseminate information and foster understanding.

Campaign Components

  • Book Republishing: The campaign’s centerpiece involves the republishing of three impactful books that narrate the challenges of dementia and cognitive disorders.
  • Collaboration and Partnerships: Strategic collaboration with government bodies, high net worth individuals, and private sector organizations to create a comprehensive support network.
  • Awareness Building: Leveraging the power of narratives in the republished books and other communication channels to diffuse stigmatization and educate the public.
  • AGtudinal and Perception Change: Initiating attitudinal shiGs and perceptual transformation towards dementia and cognitive disorders.
  • Fund Generation: Seeking funding to reproduce and distribute campaign materials to educational institutions, healthcare facilities, local government authorities, state ministries, and federal agencies.

Key Messages

  • Dementia and cognitive disorders affect individuals and families across society.
  • Awareness, compassion and empathy are crucial in providing support to those affected.
  • Stigma hinders progress in acceptance, diagnosis, and treatment of dementia
  • Together we can rewrite the narrative surrounding dementia and other cognitive disorders


  • Increased awareness and understanding of dementia and cognitive disorders.
  • Reduced stigma associated with dementia and mental illness.
  • Enhanced support for individuals and families affected by these conditions.
  • Attitudinal and perceptual change towards cognitive disorders.
  • Dissemination of knowledge through education, workshops, presentations and book distribution

Target Audience

  • Government Bodies at Local, State, and National Levels
  • High Networth Individuals
  • Private Sector Organizations
  • Educational Institutions
  • Healthcare Facilities
  • Local Government Authorities
  • State Ministries
  • Federal Agencies
  • General Public


“Memory Matters: Embracing the Journey” is a comprehensive campaign aimed at reshaping perceptions, reducing stigma, and providing support for individuals and families affected by dementia and cognitive disorders. By leveraging strategic partnerships, narratives, and targeted distribution, this campaign seeks to make a meaningful difference in the lives of those impacted by these conditions. Together, we can create a more understanding and compassionate society.


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