Objective

• Raise awareness about dementia and other cognitive disorders.
• Reduce stigmatization associated with dementia and mental illnesses.
• Provide support and hope to individuals and families affected by these conditions.
• Initiate attitudinal and perceptual change towards cognitive disorders.

Methodology

• Launch and sustain campaign activities throughout the month of September.
• Republish three influential books, A Rose for Grandma, Unmasking Grandpa and Unraveled.
• Forge strategic partnerships with government entities, high networth individuals, and the private sector.
• Utilize various communication channels and narratives to disseminate information and foster understanding.

Campaign Components

• Book Republishing: The campaign’s centerpiece involves the republishing of three impactful books that narrate the challenges of dementia and cognitive disorders.
• Collaboration and Partnerships: Strategic collaboration with government bodies, high net worth individuals, and private sector organizations to create a comprehensive support network.
• Awareness Building: Leveraging the power of narratives in the republished books and other communication channels to diffuse stigmatization and educate the public.
• AGtudinal and Perception Change: Initiating attitudinal shiGs and perceptual transformation towards dementia and cognitive disorders.
• Fund Generation: Seeking funding to reproduce and distribute campaign materials to educational institutions, healthcare facilities, local government authorities, state ministries, and federal agencies.

Key Messages

• Dementia and cognitive disorders affect individuals and families across society.
• Awareness, compassion and empathy are crucial in providing support to those affected.
• Stigma hinders progress in acceptance, diagnosis, and treatment of dementia
• Together we can rewrite the narrative surrounding dementia and other cognitive disorders

Benefits

• Increased awareness and understanding of dementia and cognitive disorders.
• Reduced stigma associated with dementia and mental illness.
• Enhanced support for individuals and families affected by these conditions.
• Attitudinal and perceptual change towards cognitive disorders.
• Dissemination of knowledge through education, workshops, presentations and book distribution

Target Audience

• Government Bodies at Local, State, and National Levels
• High Networth Individuals
• Private Sector Organizations
• Educational Institutions
• Healthcare Facilities
• Local Government Authorities
• State Ministries
• Federal Agencies
• General Public